Verve Live Agency

Monday January 23rd
9am - 2pm

Dublin, Ireland

esw.

What to expect

Diageo Distilled 2025
Conference F25

January 27th-29th, 2025
Grand Hotel River Park, Bratislava

Welcome to Digital Distilled, our next Eastern Europe Team Conference, taking place in the vibrant city of Bratislava from January 27th to 29th, 2025. This year, we are diving deep into the realms of Digital Transformation and Acceleration.

At this conference, we will explore the practical, everyday impact of digital transformation on our work and how technology can enhance both our professional lives and the consumer journey. We will also showcase how we are pioneering innovation within our region, setting new standards for excellence and growth.

But that’s not all – we’re also bringing in external perspectives from industry leaders and experts who will share their insights and experiences, providing us with a broader view of the evolving digital landscape.

Join us to connect, engage in insightful discussions, and participate in hands-on experiences designed to equip you with the tools and knowledge needed to thrive and win in our fast-paced digital world.

We can’t wait to see you there!

Agenda

  • DAY 1 (27 January)
  • DAY 2: CONFERENCE DAY (28 January)
  • DAY 3 (29 January)
Arrivals and Checkin
13:00
Bus Departure from Diageo Office
Check-in available at Grand Park Hotel
15:00
Experience at Mirror Bar
17:00-18:30
Team Celebration and Annual Awards at Grand Hotel River Park
19:30-00:00
Hosted by JP
08:45-09:20

Diageo EE Ambition and Strategy by Michael Holm, MD of Diageo EE and Europe Commercial Strategy Director

09:20-09:45

Consumer Trends: Shaping Effective EE Strategies with Juliana Ballarin, Marketing Director, Diego Skrabal, Commercial Director, Spirits and Nikoletta Ábrányi, Head of Consumer and Shopper Planning

09:45-10:20

Digital Transformation: The Why? by Tiernan O’Morian, Digital Transformation Director, Diageo

Break
10:20-10:45
10:45-10:55

Consumer Lense: From Search to Smart Conversation by Bence Német, Head of Media & Digital

10:55-11:03

Consumer Lense: Data Driven Future Now by Maeve O'Gorman

11:03-11:12

Customer Relationships; Value Creation into the Digital Era by Elemér Balogh, Commercial Director, Beer and Zoran Maksic, Business Development Director

11:12-11:20

Connected Ecosystems by Burak Budak, Finance Director and Bernadett Lengyel-Berecz, Supply Director

11:20-11:30

Digital Culture and Mindset by Ágnes Dalos, HR Director

11:30-12:05

Impact of Digital Transformation on Retailers and Other Brands within the Industry by Janusz Kowalik, General Manager CE of dunnhumby

12:05-12:40

Brand, Bottle, and Beyond: Gen AI's Impact on Diageo by Daniël Rood, Head of Google Cloud AI, UK&I

Lunch
12:40-13:40
Digital Safari
13:40-17:30

Please see full agenda and rooms below

Free Time
17:30-19:00
Transport to evening venue
19:00-20:00

Buses will begin arriving at 7pm until 8pm with a constant availability for transport to the UFO restaurant

Dinner and Party at UFO Restaurant and Bar
20:00-02:00

From 11:00pm - Closing at 2am Buses will be going from the UFO to the Hotel every 30 minutes.

Free time to explore city or enjoy the hotel
Check-out of Hotel
12:00
Lunch at hotel
12:00-13:00
Bus departure to Budapest
13:30
Please note that the agenda and timings are subject to change

Digital Safari Agenda

  • Blue Group
  • Orange Group
  • Purple Group
  • Yellow Group
  • Red Group
  • Green Group
Digital Shelf
13:45-14:15
Both Groups In Maria Theresia 1
AI-Creative Adaption
14:15-14:45
Blue Group 1 Room: Corvinus 1, Blue Group 2 Room: Corvinus 2
Influence Creator Industry
14:45-15:15
Blue Group 1 Room: Ferdinand 1, Blue Group 2 Room: Ferdinand 2
Break
15:15-15:45
CRM Data Driven Marketing
15:45-16:15
Blue Group 1 Room: Maria Theresia 1, Blue Group 2 Room: Maria Theresia 2
Supply
16:15-16:45
Both Groups In Habsburg Ballroom 1
eB2B
16:45-17:15
Both Groups In Habsburg Ballroom 2
AI-Creative Adaption
13:45-14:15
Orange Group 1 Room: Corvinus 1, Orange Group 2 Room: Corvinus 2
Influence Creator Industry
14:15-14:45
Orange Group 1 Room: Ferdinand 1, Orange Group 2 Room: Ferdinand 2
CRM Data Driven Marketing
14:45-15:15
Both Groups In Maria Theresia 2
Break
15:15-15:45
Supply
15:45-16:15
Both Groups In Habsburg Ballroom 2
eB2B
16:15-16:45
Both Groups In Habsburg Ballroom 1
Digital Shelf
16:45-17:15
Both Groups In Maria Theresia 1
Influence Creator Industry
13:45-14:15
Purple Group 1 Room: Ferdinand 1, Purple Group 2 Room: Ferdinand 2
CRM Data Driven Marketing
14:15-14:45
Both Groups In Maria Theresia 2
Supply
14:45-15:15
Both Groups In Habsburg Ballroom 2
Break
15:15-15:45
eB2B
15:45-16:15
Both Groups In Habsburg Ballroom 1
Digital Shelf
16:15-16:45
Both Groups In Maria Theresia 1
AI-Creative Adaption
16:45-17:15
Purple Group 1 Room: Corvinus 1, Purple Group 2 Room: Corvinus 2
CRM Data Driven Marketing
13:45-14:15
Both Groups In Maria Theresia 2
Supply
14:15-14:45
Both Groups In Habsburg Ballroom 2
eB2B
14:45-15:15
Both Groups In Habsburg Ballroom 1
Break
15:15-15:45
Digital Shelf
15:45-16:15
Both Groups In Maria Theresia 1
AI-Creative Adaption
16:15-16:45
Yellow Group 1 Room: Corvinus 1, Yellow Group 2 Room: Corvinus 2
Influence Creator Industry
16:45-17:15
Yellow Group 1 Room: Ferdinand 1, Yellow Group 2 Room: Ferdinand 2
Supply
13:45-14:15
Both Groups In Habsburg Ballroom 2
eB2B
14:15-14:45
Both Groups In Habsburg Ballroom 1
Digital Shelf
14:45-15:15
Both Groups In Maria Theresia 1
Break
15:15-15:45
AI-Creative Adaption
15:45-16:15
Red Group 1 Room: Corvinus 1, Red Group 2 Room: Corvinus 2
Influence Creator Industry
16:15-16:45
Red Group 1 Room: Ferdinand 1, Red Group 2 Room: Ferdinand 2
CRM Data Driven Marketing
16:45-17:15
Both Groups In Maria Theresia 2
eB2B
13:45-14:15
Both Groups In Habsburg Ballroom 1
Digital Shelf
14:15-14:45
Both Groups In Maria Theresia 1
AI-Creative Adaption
14:45-15:15
Green Group 1 Room: Corvinus 1, Green Group 2 Room: Corvinus 2
Break
15:15-15:45
Influence Creator Industry
15:45-16:15
Green Group 1 Room: Ferdinand 1, Green Group 2 Room: Ferdinand 2
CRM Data Driven Marketing
16:15-16:45
Both Groups In Maria Theresia 2
Supply
16:45-17:15
Both Groups In Habsburg Ballroom 2

Meet the Speakers

Daniël Rood Head of Google Cloud AI, UK&I

Janusz Kowalik CE General Manager, dunnhumby

Tiernan O'Morain Digital Transformation Director, Diageo

Maeve O'Gorman Digital Hub Lead, Diageo

Register

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Venue and Accommodation

Vitajte!

Welcome to Bratislava, the charming capital of Slovakia, a city where history, culture, and natural beauty come together in perfect harmony.

Nestled along the Danube River and surrounded by the lush Carpathian hills, it’s a destination that offers something for everyone. Wander through the cobblestone streets of the Old Town, where medieval architecture meets vibrant café culture, or take in the sweeping views from Bratislava Castle. Known for its warm hospitality, rich traditions, and a modern edge, the city is full of surprises—whether it’s a hidden bar, a bustling market, or a peaceful riverside stroll.

We invite you to Bratislava explore, connect, and create memories that will last a lifetime.

Welcome to the Grand Hotel River Park, our exquisite venue for the Digital Distilled Eastern Europe Team Conference. Located along the banks of the Danube River, this five-star hotel offers stunning views and top-notch amenities to ensure a comfortable and memorable stay.

Directions:

The Grand Hotel River Park is conveniently located near Bratislava’s city center (Dvořákovo nábrežie 6, 811 02 Bratislava, Slovakia).

By Air:

  • Approximately 15 minutes from Bratislava Airport (BTS).
  • About 45 minutes from Vienna International Airport (VIE).

By Car:Easily accessible via major highways. Approximately 2 hours from Budapest (200 km), 3 hours from Prague (330 km) and 1 hour from Vienna (80 km).

By Train: About 10 minutes from Bratislava Main Station (Hlavná stanica).

Booking Information

We have booked rooms for all attendees for the nights of January 27th and 28th. If you need to stay an extra night or more, please make your own arrangements. Additional nights will be at your own expense under T&E policy.

Parking Information

  • The hotel offers ample parking facilities for guests, secure underground parking is available.
  • Parking fees may apply. Please check with the hotel reception upon arrival for detailed rates and availability. Please note that parking expenses should be covered using your company card.

Key Features

  • Elegant Rooms & Suites: Enjoy spacious rooms with modern décor, high-speed Wi-Fi, flat-screen TVs, and plush bedding.
  • Dining: Indulge in exquisite dining experiences at the hotel’s on-site restaurants offering local and international cuisine.
  • Wellness & Spa: Relax at ZION SPA with indoor pool, sauna, and fitness center.
  • Scenic Views: Take in breathtaking views of the Danube River from many of the hotel’s rooms and public areas.

We look forward to welcoming you to this exceptional venue where you can enjoy both comfort and convenience during your stay!

UFO Restaurant and Bar

Perched 95 meters above the Danube River, this futuristic landmark offers breathtaking panoramic views of the city skyline and the surrounding Carpathians. Whether it’s the dazzling lights of the Old Town or the serene beauty of the river below, every moment here feels like you’re on top of the world.

This evening we are celebrating not just our team, but the magic of cinema. Whether you’re channeling Hollywood elegance or blockbuster adventure, the UFO is the perfect backdrop for an unforgettable evening worthy of the silver screen. Let’s roll the credits on an epic team event!

Mirror Bar

Enter the place where Classy, Art & Nature create an unforgettable experience. Nestled in a stunning setting that blends the sophistication of a classic cocktail lounge with the natural beauty of its surroundings, Mirror Bar is more than just a place to enjoy a drink —it’s a journey of the senses. From exquisitely crafted cocktails that are works of art to an atmosphere that feels both intimate and extraordinary, every detail is designed to captivate. It’s a celebration of class, creativity, and the magic of the moment, making it the perfect venue for a truly unforgettable tasting experience.”

Attractions

Bratislava Castle

Bratislava Castle Slovakia

An iconic hilltop castle with panoramic views of the city, the Danube River and the neighbouring countries from its 47-metre-high crown tower. Here you can also visit the Slovak National Museum’s historical exhibits or take a walk in the Baroque Garden.

Old Town (Staré Mesto)
Wander through picturesque streets lined with medieval architecture, with highlights such as Michael’s Gate, the only preserved medieval gate and Old Town Hall, the seat of the Bratislava City Museum, the oldest museum in Slovakia. After climbing up the narrow stairs leading to its 45-metre-high tower you will be rewarded with a beautiful panoramic view of the Old Town.

St. Martin’s Cathedral
A stunning Gothic cathedral and former coronation site of Hungarian kings.

Primatial Palace
A neoclassical palace with impressive art collections, including the Hall of Mirrors.

Blue Church (Church of St. Elizabeth)

Blue Church Bratislava

The unique art nouveau church with pastel blue exteriors and intricate interiors is one of the most visited tourist attractions in the city.

UFO Restaurant and the SNP Bridge
Perhaps the most exciting attraction of the city, the location of our second night’s celebration with breathtaking views.They offer a Skywalk, a panorama walkaway constituting a 360-degree walk around the Observation Deck.

Slovak Radio Building
The inverted pyramid is one of Bratislava‘s dominant architectural features.

Rubberneck (Čumil)
The bronze figure of a man peeping out of a canal is undoubtedly the most photographed statue in the city.

Matej Krén Passage
This unique design was installed in the Pálffy Palace (GMB) to evoke an illusion of an endless space made from books.

Looking to relax outdoors and enjoy the views?

Try Janka Kráľa Park, the oldest public park in Central Europe, a peaceful green space for a relaxing stroll near the Danube or take the Eurovea Riverside Walk, a modern promenade with shops, restaurants, and views of the river.

A good alternative is Calvary Hill above the city’s main railway station where you can find some quiet and a spectacular view of Bratislava.

Horský park is another place to relax or get active. A forest practically in the center of the city – an oasis of peace full of forest paths, lush vegetation, trees and untouched surroundings.

Moreover, the view from the Old Bridge is absolutely amazing. It is constructed to be especially used by pedestrians, so there are benches along the bridge offering fantastic views of the area around the Danube and the center of town.

How about some culture?

The Danubiana Meulensteen Art Museum is housed in an impressive building intended to evoke the shape of a Roman galley bound in the shallows of a river. It hosts shows by leading international artists, which alternate in the great hall on the first floor; on the ground floor there is a museum of contemporary art and in the grounds is an 8,000 square-metre park where a range of sculpture work is Presented.

The National Gallery at the Eszterházy Palace includes 60,000 art pieces of domestic and foreign origin. The Slovak National Gallery organizes exhibitions and many cultural, social and educational programs for the public.

Would you like to shop?
Visit Obchodná Street, a bustling street with shops, cafes, and local boutiques.

Looking for souvenirs?
ÚĽUV Gallery offers unique Slovak crafts and traditional art.

Bar & Pubs

The best and finest bars of Bratislava

Mirror Bar – The best bar in Bratislava, ranked 62 in the top 100.
https://mirrorbarcarlton.com/en/home-2/

Sky Bar – Home of our Johnnie Walker Ambassador Dominik Tapušík and the last Slovakian World Class Winner Michael Dojcak, new fresh menu and the best view !
Hviezdoslavovo námestie 7, 811 02 Bratislava
https://www.skybar.sk/

Old Fashioned
Laurinská 214/14, 811 01 Bratislava
https://www.oldfashioned.sk/

Antique American Bar
Rybárska brána 217/1, 811 01 Bratislava, Szlovákia
https://www.antique-americanbar.com/

Brixton House
Františkánske námestie 408/3, 811 01 Bratislava
https://www.brixton.sk/

Urban House
An amazing place for food, specialty coffee and also cocktails.
Laurinská 213/14, ground floor, 811 01 Bratislava
https://www.urbanhouse.sk/

Fancy a perfect pint of Guinness?

The Dubliner Irish Pub
Sedlárska 6 – Staré Mesto, Bratislava
https://www.irish-pub.sk/

Uisce Beatha
Na Vršku 341/1 – Staré Mesto, Bratislava
https://www.tripadvisor.com/Attraction_Review-g274924-d4067375-Reviews-Uisce_Beatha-Bratislava_Bratislava_Region.html

MEETNICA
Mýtna 19, Bratislava
https://www.facebook.com/meetnica/?locale2=sk_SK&_rdr

DUNAJSKÁ 54
Dunajská 54 – Staré Mesto, Bratislava
https://d54.sk/

Frequently Asked Questions

No, we have booked rooms for all attendees for the nights of January 27th and 28th. However, if you need to stay additional nights, please make your own arrangements

Yes, we will organize direct bus travel from Budapest to Bratislava for attendees. Details regarding departure times and stops will be provided closer to the event date.

You can take a direct regional train or bus service from Vienna International Airport to Bratislava. Alternatively, you can book a taxi/private transfer for approximately 45 minutes to an hour ride.

Please inform the event organizers as soon as possible if you need to cancel your participation.

That means you are having a great time, so yes, you can post from the conference. Please be mindful of the following:

  • Don’t share confidential information.
  • Don’t post any material that could breach our Code of Conduct.
  • Please be mindful of others, it’s best to ask for permission before posting content where colleagues are clearly visible and identifiable.
  • Think before you share. Consider what your colleagues, customers or friends may think if they see your post.
  • For more details, please refer to our Social Media Guideline

Yes, meals will be provided throughout the conference for breakfast, lunch, dinner as well as snacks and coffee breaks during the day.

Additional food and beverage orders outside of scheduled meals is only allowed at your own expense.

Yes, double drinks, shots, bottle service, and alcoholic beverages in rooms are not permitted. Please refer to the Responsible Celebration page for more info and review the Global Employee Alcohol Policy.

If you feel unwell, please inform one of our staff members immediately so that we can assist you appropriately.

We are all expected to promptly report any potential or actual breaches of our Code, policies or standards. Other issues that should also be reported include knowledge or reasonable suspicion of violations of legal, accounting or regulatory requirements, or any questionable conduct.

Who you can speak to:

  • Your manager, or any senior manager in the business
  • Your local Business Integrity manager, Vanessa.
  • Your Diageo internal lawyer
  • Global Business Integrity team
  • Our confidential SpeakUp service​​​

Key Contacts

What is it for?

  • Real time security incident alerts help travellers to maintain situational awareness of risks whilst abroad.
  • There is an SOS button in case of emergencies, i.e. needing urgent medical assistance, a terrorism attack, kidnapping, robbery, violent crime incident or other immediate security situation (for less urgent incidents please use the assistance hotline above).
  • It’s a hub for all of your security information whilst travelling, including the country security brief, country and city level security information.
  • It’s a notification platform so that Diageo Corporate Security can contact you in a security emergency when you are on business trip.

Local Emergency services in Slovakia

  • Single European emergency number: 112
    112 is the European emergency number you can dial free of charge from fixed and mobile phones everywhere in the EU. It will get you straight through to the emergency services – police, ambulance, fire brigade.
  • Medical Emergency: 155
  • Police: 158
  • Fire and Rescue: 150